Sales Pages are websites which deliberately focus on one product or service out of your business. Very detailed, and lots of information for the viewer to buy into, that one single product. Most sales pages are one single page. This page format is called parallax.
Sales pages, in jargon, are also called squeeze pages or landing pages and can be are extremely effective.
Let’s go fishing!
Your business most probably has a website with ten and maybe even up to one-hundred pages. When a search engine looks at your website, it will discover that your company offers many different services or products. The search engine might lose focus on what your business is all about.
When a search engine visits your website, it will index it for about 300+ factors. If it is not clear, what the website exactly wants to express, then it might start sending the wrong traffic. Or, in the worst case no traffic at all.
Getting the website properly indexed is of vital importance and is normally part of the website SEO process.
The search engine will see your website as a bundle of information, services and products.
Sales Pages Index
When a company makes the effort to set up a sales page, under a completely separate domain, then it is very easy to guide the search engine towards a very focused index.
Sales Pages Domains
Most probably your domain name also is attached to your company name instead to the service you are offering.
Does not say anything about their scuba diving services
Does give a clear picture of what they do
Search engines will see the same thing and will index this company under scuba diving companies and not under plumbers.
Domain Name Marketing
But with the johnsonandjohnson.com domain the search engines have no clue where to index it. Domain Name marketing can easily be done by the webmaster, and it will improve your ratings fast,
Search engines are very clever software systems and they look at all the aspects of your website; domain name, content, regular updated content, search engine, loading speed, friendly structure and many more factors.
What Are Sales Pages
Sales Pages are like telescopes, they pinpoint to one part of your business. Internet marketing is like fishing, you throw out some bait, and some will swim past, and some will bite. It does not matter how big your rod is, it is all about the bait.
Sales pages require three elements.
domain name which focuses on this content
option to grab prospect customer details, or make the sale
The dive school Johnson & Johnson Scuba Diving Services in Chicago would be interested in training more Padi Open Water customers from Chicago.
The General Website
For their business, they have a general website with all the information of the company, the courses they offer, the equipment they are selling, a year schedule for travel plans, and even a blog where customers can share about their last dive experience or trip.
But Johnson and Johnson Scuba Services is always looking for new customers. They would like to try a sales page to attract new Open Water scuba trainees.
The sales page needs a domain name.
They could choose for www.j-jscuba.com or they could choose for www.learntodivechicago.com.
The last domain name would be much more effective because their company name is totally irrelevant. However, their service is relevant to the search engines.
Add some more domain names, and all forward them to your new sales page.
“By now you catch the drift.”
Adding more domains to your webpages will put more bait in the water, and it will be easier to catch more fish. This technique is not often used, but we can help you to implement it as not all domain services allow for the additional masking and SEO.
Your New Sales Page
Choose a service or product which you would like to promote. The sales page normally is only a one-page design, with a header, the text to advertise your service or your product, some testimonials and an option to make the sale or grab visitor’s details to send them more information. A sales page can be as simple as one video and one details grabber.
Build An Email List
Building an email list is important, as it allows you to remarket to visitors that did not buy immediately.
The email list allows you to send people information about your products and services over and over again.
Emails last forever. Your website visitor might not be ready to buy today, but when you keep informing him/her you might hit him at the moment he is ready to purchase.
Sales pages are extremely effective instruments and when you are not using them yet, you are losing out to your competition who is.
Autoresponder software will help you to effectively email all your clients.
Search Engine Marketing
Use search engines to market your products. A hard sell often does not sell at all, but providing information enables you to build trust with potential customers, and when they are ready to purchase they will find you to buy from.
The more information you put out there, the more sales you will make. Information can be put on your website, sales pages, online articles, and blogs. If you don’t want to write information for your web system, then let someone do it for you. Some writers offer services for $15.00 for a complete article of 400 words. Fiverr is an excellent system to buy such services.
Every product or service is attached to a set of core keywords. Put in some work to find the core keywords that go with every service or product you offer. Start using these keywords in all your web systems. Again Fiverr would be an excellent place to find an SEO keyword specialist. Keyword research is really important as it will drive your internet marketing efforts faster.
What Is Sold On A Sales Page
Sometimes nothing is sold, only the attention is grabbed of the reader. When he or she fills in his name, phone number and email address, you can now approach him for as long as you want.
Sales pages are not always hard-sells. Sometimes they are, but that completely depends on your product or services. Some sales pages end with a small survey, or a raffle, or a free ebook. Be creative, and you will succeed.
The Cost Of A Sales Page
A sales page should cost you not more than a few nice meals per year, per sales page. Some companies have a couple of sales pages, some have thousands. Some companies have a sales page for each and every product or service they offer.
These are the five elements needed to build a successful sales page.
graphical design and banner
Enjoy getting your sales pages up and running, and results will come fast.
If you want more information regarding sales pages and what they can do for you, then contact us today!