Getting to the top of Google is not as easy as it seems. Billions of websites and trillions of clicks and still everyone wants to be on the top of Google. Getting to the top of Google comes with very clear choices, because you can not be on the top all the time.
First let’s simplify the internet in four basic elements
1 – Network of computers
The network of computers worldwide enables the internet to exist in its total entirety.
2 – Websites
Websites provide information to the people using the internet, and give access to information about other internet users, this includes email and social networks.
3 – Internet users
Without the internet users, there would not be a need for any internet.
4 – Search Engines
Search engines bring the end user and the information presented websites together.
Search engines are the key to unlock any information on the internet. Information presented and made available should be search engine friendly in order to enable search engines to use the information effectively.
If the correct signals are given to the search engines, in general we call this search engine optimization, the search engines are able to crawl the data on the website easily.
When we keep the lock on the information (poor written text, not optimized for keywords, or a poor website structure. Then we keep the door closed for the search engines to view all the data we would like to be searched for. If we do unlock, then we call this Search Engine Optimization or for short SEO.
Websites with a good level of SEOcan drive tons of free traffic to their pages.
When a website is designed it should be designed in such a way that search engines are able to access all the information on the website. SEO is a very important part of web design.
When a website is not designed with SEO in mind the search engines like Google and Bing and the thousand of others will not be able to unlock all the information presented.
The better the website is designed the better the search engine can access and the better it will rate it in the Google rankings.
Everyone wants to be on the top in Google. But on top of what? You want to be on top for the core keywords related to your product, business or service. A plumber in Kuala Lumpur does not have to rank high in search results for accountants in Kuala Lumpur. Neither does he want to rank high for plumbers in Singapore. He wants to rank high for plumbing services in Kuala Lumpur.
Keyword research is hard work. The more time you spend defining the keywords that fit your business or product, the better your website will rank. But be aware, it is a tedious task.
Let’s use the same example as above, the plumber in Kuala Lumpur. He would like to rank well for “plumber Kuala Lumpur”, but maybe also for “plumber Bukit Bintang”, and “plumber KLCC”, to define some areas near his warehouse or workshop even more.
He also might want to rank for other related terms, such as “pipefitter, leakage, gutter, drainage. Or words like “fast plumber”, and “cheap plumber”. A lot of work needs to go into keyword research.
Incorporating these core keywords and relevant other keywords in the text of the website with a certain consistency is extremely important. There are all sorts of keyword tools available on the internet. However understanding the fundamentals of keyword research is important.
Success On The Internet
If you want to be successful on the internet and let your website rank at the top of Google rankings, then you have to learn everything there is to know about keywords and the workings of the Google search engine.
Getting to the top of Google is best done by specialists who understand the inner workings of your website. Keywords will bring you near the top of the Google ranking.